Property market roundup
UK property market transaction levels remained at
an all-time high in July and August as consumers
continued to release pent-up demand from months
of lockdown. 17
Source: Rightmove House Price Index, published August 2020
12 Removals & Storage September 2020
Reallymoving TV spot helps
movers navigate post-lockdown
This summer, reallymoving embarked on its very first television advertising
campaign to build awareness of its services among post-lockdown home movers
in the London area and generate additional leads for its removals partners.
The upbeat campaign, which ran on a number of Sky channels between
July and August, focussed on encouraging home movers to get their “ducks
in a row” – to stay informed, organised and in control of their move – by
using reallymoving.com to compare quotes for removals, surveying and
conveyancing. The 30-second clip also highlighted the breadth of expert, step-by-
step guidance that is available on the BAR Affiliate’s website to help home
movers navigate the post-lockdown property market.
“The housing market is extremely busy currently, and it’s more important
than ever that people are able to access affordable home move services and
advice they can trust,” explained Rob Houghton, reallymoving’s CEO.
Following the success of the ‘ducks in a row’ ad, reallymoving says the
concept will be incorporated into its wider marketing activities.
To watch the clip, visit www.reallymoving.com/ducksinarow
Busiest summer of
sales for more than
Rightmove reported that the post-lockdown boom in transactions accelerated rather
than slowed down in July, despite the seasonal slump in market activity that is usually
seen over the summer months as buyers and sellers turn their attention to holidays.
July was the UK’s busiest month for property sales for over a decade, as sales grew by
38% on the year before and by 20% on the previous record set in March 2017. These
sales were worth a record total value of more than £37bn. What’s more, momentum is
still building: Rightmove’s latest weekly sales agreed figure was up by 60% compared
with the same week a year ago (see graph, right).
Miles Shipside, Director at Rightmove, said that the increase in activity is not
exclusively a result of the Chancellor’s Stamp Duty holiday until March 2021, because
sales volumes increased across all price brackets, from first-time buyers to top-of-the-
ladder homes. “Rather than just a release of existing pent-up demand due to
the suspension of the housing market during lockdown, there’s an added layer of
additional demand due to people’s changed housing priorities after the experience of
lockdown,” he said. People living in London and its commuter belt expressed most
desire to move, and an out-of-city exodus has helped push prices to their highest ever
levels in seven out of England’s 12 regions. At the same time, record volumes of stock
– as homeowners brought more properties to market in July than in any month since
March 2008 – mean that buyers are spoilt for choice.
Corroborating Rightmove’s findings, BAR Affiliate TwentyCi found that the
number of sales agreed in August was 59% higher than in the same month in 2019,
and the number of new properties coming to market was up by 45% on last year.
Between July and August there was a slight dip in sales (-2%) and new listings (-4%)
across the UK, which is in line with market seasonality expected over the summer
months. Across 2020, TwentyCi has seen property asking prices rise from an average of
£260,000 in Q1 2020 to £280,000 in Q3.
According to Yomdel’s latest Property Sentiment Tracker, the number of people
visiting property websites and making online enquiries to estate agents stayed at an
all-time high in August. Yomdel, which provides live chat services to 3,800 estate agent
offices across the UK, reports that new enquiries from sellers (+93%) and buyers (+78%)
were up significantly on the same period last year, sustaining four months of record levels.
National sales agreed trend (%)