Dear BAR Member,

BAR have teamed up with BAR Affiliate TwentyCi to deliver a nationwide brand awareness campaign that will drive consumer traffic to the BAR website and online search directory.

Using their captured data, TwentyCi will send a BAR branded email promoting awareness of the BAR to properties newly listed as For Sale in the UK, with a follow up email being sent if the property has been on the market for six weeks but still has not had an SSTC listing. To demonstrate the potential reach of the campaign, in 2018, we would have communicated with over 190,000 home-movers through this period.

The BAR branded email will inform consumers of the benefits of using a professional BAR member and include direct links to the BAR online search directory, so if you haven’t updated your company description and logo on the BAR website, then now is the time to do it!

Director General Ian Studd remarked “This exciting new initiative agreed with Twentyci will give the BAR brand a major boost and significant additional exposure in the market place of home-movers. The mail campaign will go out to over 190,000 proven contacts each year with each of those contacts receiving at least 2 mailshots that focus their attentions on the BAR, its Members and our collective service offering. What’s not to like?”

Matt Hawkins from TwentyCi added “Having been to many BAR Area meetings and conferences where the subject of brand awareness has come up repeatedly, it’s great that we can announce this partnership and assist with increasing homemover knowledge of the British Association of Removers”.