In October, Pickfords further embraced its support of the British Association of Removers by applying the BAR and OFT logo to the back doors of its national fleet.
Pickfords is the largest member of the British Association of Removals and is one of its longest standing members. For many years the company has used the BAR/OFT logo in its marketing materials including its Yellow Pages adverts, website and sales brochures but has always stopped short of displaying the BAR logo on its vehicles.
Pickfords has a large fleet with many versions of its livery, which has previously made adding logos problematic. However, following recent renewed enthusiasm to show support for BAR in recognition of its positive direction and ongoing commitment to actively market members, Pickfords decided to place the logos on the back doors across the entire fleet. The addition of the BAR/OFT logo has been rolled out in stages.
Managing Director Russell Start said, “The BAR does great work to promote quality and the BAR/OFT badge is a mark of credibility amongst removal companies. We know that many of our customers choose us because we are BAR Members and the timing is right now to promote our membership as widely as possible and realise the benefits of our association with the BAR.”
BAR Director General Stephen Vickers visited Pickfords’ Head Office to view the new addition to the back door of a European Road Train. “I’m delighted that Pickfords has taken the decision to carry the BAR Badge on its fleet. Vehicles are a tremendous advertising medium and an excellent way of promoting the BAR and its Code of Practice to prospective customers.”
(L-R) Stephen Vickers, BAR Director General & Russell Start, Pickfords Managing Director